B in the news
B Hotels & Resorts® and B Ocean Fort Lauderdale continue to make headlines with special announcements and offerings, new programs and hotel packages and one-of-a-kind exclusive guests-only events. To learn more, simply read below and you'll know why you'll often find B In The News!
2011 Innovators: Ayelet Weinstein, CEO and President, B Hotels & ResortsShare
Ayelet Weinstein admits that when she started B Hotels & Resorts, the new boutique hotel brand that launched with its first hotel in Fort Lauderdale, Fla., earlier this year, she was looking at a different concept. When the organizers of the brand came upon the letter â€śBâ€ť they not only found their name, but also their concept. â€śItâ€™s more than just a letter,â€ť Weinstein says. â€śItâ€™s a word that is very prominent in everybodyâ€™s language.â€ť
The entrepreneur set out to create a class of hospitality, which she refers to as â€śself-expression hospitality.â€ť â€śWe are designed to be an expression of a guestâ€™s personality,â€ť she says. â€śWhile we play a lot with the language itself, we are sending a personal message, but in a different way, at the next level.â€ť
The initial property has proven a success, becoming a hot spot for celebrities in the Miami area. But B Hotels & Resorts was never meant to be one single property and soon, the brand will launch its second property in South Beach. Others are on the way, Weinstein says, as the brand is close to announcing future properties, including properties outside of Florida.
The brand also uses a service structure similar to a cruise ship. â€śThe service is really about approachability,â€ť Weinstein says. â€śThe service is designed to allow everyone to be themselves. Itâ€™s very stylish but not intimidating.â€ť