B Hotels & Resorts® has defined and established the new generation of Lifestyle Hotels, inviting guests to revel in Self-Expression Hospitality™ and to tailor experiences how they want them to B.
Our DNA - D (Destination) / N (N’vogue) / A (Approachability) - defines the identity, character, and programing of every hotel - with no two B Hotels & Resorts being alike.
Working in synchronized rhythm, the brand and hotels generate a fresh, approachable setting that welcomes today's business and leisure travelers. Core B Signature Elements further define and enhance offerings, services and our guest-centric culture igniting a genuine emotional connection to our hotels and the brand itself.
B is about feelings. How you feel or how you want to feel. A place where you can...Just B You.