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B Resort in the Walt Disney World® Resort Area Appoints MMGY Global as Agency of Record

06/12/2013

New York, NY (June 12, 2013) - B Resort located in the Walt Disney World®Resort has selected MMGY Global as its public relations agency of record. The rebranded hotel, currently the 394-room Royal Plaza, will debut as the B Resort this winter following an extensive renovation of the guest rooms, common areas, function space, pool area, the addition of a full service spa and more. The hotel will offer a family-friendly lifestyle experience within one of the most popular tourist destinations in the world. The resort is ideally situated within walking distance to the Downtown Disney® area with easy access to Walt Disney World® Resort and Orlando theme parks, as well as numerous shopping, dining, entertainment and nightlife venues. The property will be managed by Crescent Hotels & Resorts. 

The B Resort is the first property to join the B Hotels & Resorts® portfolio in Central Florida. According to Chuck Mardiks, managing director of public relations for MMGY Global, the firm will develop and implement a strategic media outreach and rebranding campaign to launch this fully-renovated property, and gain consumer awareness throughout North America.

 

B Resort in the Walt Disney World® Resort will attract families and discerning adult travelers alike. Select child-friendly guest rooms will feature bunk beds and gaming consoles.  All guest rooms and suites will offer a modern design, luxury amenities and high-tech features. With more than 20,000 square feet of indoor function space, in addition to a grand outdoor lawn, the hotel will be an ideal venue for meetings, receptions and weddings. The resort will also include a sophisticated, casual culinary concept, in addition to a café-style dining option.  The property will feature a resort-style pool, and the first full-service spa of the B brand. As part of the company’s popular ‘B Signature Elements’, the resort will provide complimentary technology amenities including FreeB Wi-Fi, courtesy guest iPads, as well as a Monscierge®, a digital touchscreen concierge and destination guide.

 

“Following a competitive public relations bid for the launch of the B Resort, we are pleased to have selected MMGY Global as our partner to debut the first destination resort for the growing B brand,” said Lovell Casiero, EVP of Sales and Marketing for Crescent Hotels & Resorts. “The MMGY PR team demonstrated a solid understanding of the B brand DNA along with deep expertise in the hospitality industry and impressed our management team with their strategic and creative vision for the launch of the resort.”

 

“We are thrilled to represent the B Resort which is a true departure from the crowded, status quo in Orlando, and will offer a fresh, relevant approach to hospitality that is both stylish and approachable,” said Mardiks. 

 

For more information about B Hotels & Resorts, visit www.bhotelsandresorts.com.

 

MMGY Global is a $150 million integrated global marketing firm with more than 35 years of experience in the travel, hospitality and entertainment industries. For more information, visit www.mmgyglobal.com.

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Media Contacts:

Mary Jane Kolassa, 407.838.1803, mkolassa@mmgyglobal.com

Lorin Konchak, 407.838.1841, lkonchak@mmgyglobal.com

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