B Canyon

b2 development

B Eiffel Tower

Having received accolades and revenue success from its initial full-service hotel b model, the company created a new hotel class model with the objective to provide ownership groups a viable brand conversion alternative for hotel's that offer more limited array of services than found in traditional full-service hotel models, yet provides guests more comfort and services than in today's select-service models.

Cohesive to the company's parent brand, b2 hotel provides a fresh, innovative and unpretentious value-full-service brand that also ignites a genuine emotional connection to the brand's hotel offerings for guests when they are on business or leisure travel.

The target demographic for b2 hotels is 25 to 54 years that are experience driven, sophisticated, educated, achieved, make an informed buying decision, and also are more value conscious.

b2 hotels works in tandem from an open source platform that also allows continual dialogue between the brand and the guest, both external (travelers) and internal (employees).

b2 hotels are founded on three (3) core elements referred to as the B brand DNA;

  • D destination
  • N n vogue design & detail
  • A approachability

b2 hotels are further defined by the b brand signature elements that clearly differentiates and identifies the brand from its competition:

  • B Ambiance
  • B Social
  • B In Touch
  • B Nourished®
  • B Sensitive
  • B Active®
  • B Indulged®

The following signature elements are location-variable in b2 hotels:

  • B Humane
  • B Adventurous

For more information and to explore why your hotel should b2, please contact us at: development@bhrus.com.



When traveling for business or looking for a quick getaway, b2 hotels are the perfect choice.

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