B Signatures

Our brand commitment is to B Distinct, Identified, Seen, Achieved, and Successful. And strive to ensure that everyone that stays in our hotels knows that we appreciate the opportunity to have each person B Our Guest^®.

B Signatures guide the brand and to ensure consistency in our hotels and resorts. These Signatures provide us the opportunity to B Distinctive in the hospitality industry as well as within the destination.

B Ambiance™ - All of our hotels and resorts feature distinctive music, lighting and scents that speak to the subliminal mind and have definitive mood-altering effects on how guests feel to further enhance their experience.

B Social™ - As a brand focused on people, communal seating and tables, and gathering places are standard in our hotels' dining establishments and public spaces.

B in Touch™ - Complimentary Internet access throughout our hotels' public spaces and guest rooms allow business colleagues, friends and family the power to always B in Touch™.

B Nourished™ - Hotels features multiple choices for guests to enjoy a delicious variety of food and beverage offerings including a signature restaurant (hotels and resort), B'stro (hotels, resorts and boutiques) for breakfast, lunch, dinner, wine & cheese or light snack, patio pool bars (where applicable), lobby and In-Room dining.

B Active™ - Being active and your good health is important to B. Each of our hotels offers a fitness center where guests can exercise and re-energize.

B Indulged™ - Don't miss this sensational experience! Come and indulge yourself in our pampering Spa or Spa suite. B Indulged™ offers a variety of treatments for individuals and couples in an intimate suite equipped with massage beds and an air-bubble Jacuzzi tub.

B Wed™ - Weddings are a specialty of the brand focused on creating unique memories for couples with small intimate gatherings up to large celebrations.

B Adventurous™ - Applying the cruise industry's model, this key element has been designed and developed specifically for our leisure guests who want to explore and discover all that each destination has to offer.

B Humane™- A unique brand element is an in-room signature gift to welcome newly arriving hotel guests. Most often a large stuffed animal native to the destination or affiliated with an animal assistance organization needing support.

B Sensitive™ - We care greatly about our environment and community. Our company and our hotels encourage and support green initiatives and sustainable alternatives in all aspects of our day-to-day operations.