Our brand commitment is to B Distinct, Identified, Seen, Achieved, and Successful. And strive to ensure that everyone that stays in our hotels knows that we appreciate the opportunity to have each person B Our Guest®.
B Signature Elements guide the brand and ensure consistency in our hotels and resorts. The B Signature Elements provide us the opportunity to B distinctive in the hospitality industry as well as within the destination.
B Ambiance - All of our hotels and resorts feature distinctive music, lighting and scents that speak to the subliminal mind and have definitive mood-altering effects on how guests feel to further enhance their experience.
B Social - As a brand focused on people, communal seating and tables, and gathering places are standard in our hotels' dining establishments and public spaces.
B In Touch - Complimentary technology amenities, including FreeB Wi-Fi throughout our hotels' public spaces and guest rooms allow business colleagues, friends and family the power to always B in Touch.
B Nourished - Hotels features multiple choices for guests to enjoy a delicious variety of food and beverage offerings including a signature restaurant, all-day dining venues for for breakfast, lunch, dinner, wine & cheese or light snack, patio pool bars (where applicable), lobby lounge and In-Room dining.
B Active® - Being active and your good health is important to B. Each of our hotels offers a fitness center where guests can exercise and re-energize.
B Indulged® - Don't miss this sensational experience! Come and indulge yourself in our pampering spa or intimate spa suite. B Indulged® offers a variety of personalized treatments for individuals and couples.
B Adventurous - Applying the cruise industry's model, this key element has been designed and developed specifically for our leisure guests who want to explore and discover all that each destination has to offer.
B Humane- A unique brand element of an in-room signature gift to welcome newly arriving hotel guests. Most often a large, stuffed animal native to the destination or affiliated with an animal assistance organization needing support. Proceeds benefit a local conservation organization.
B Sensitive - We care greatly about our environment and community. Our company and our hotels encourage and support green initiatives and sustainable alternatives in all aspects of our day-to-day operations.