Our brand commitment is to B Distinct, Identified, Seen, Achieved, and Successful. And strive to ensure that everyone that stays in our hotels knows that we appreciate the opportunity to have each person B Our Guest®.
B Signature Elements guide the brand and ensure consistency in our hotels and resorts. The B Signature Elements provide us the opportunity to B distinctive in the hospitality industry as well as within the destination.
B Ambiance - All of our hotels and resorts feature distinctive music, lighting and scents that speak to the subliminal mind and have definitive mood-altering effects on how guests feel to further enhance their experience.
B Social - As a brand focused on people, communal seating and tables, and gathering places are standard in our hotels' dining establishments and public spaces.
B In Touch - Complimentary technology amenities, including FreeB Wi-Fi throughout our hotels' public spaces and guest rooms allow business colleagues, friends and family the power to always B in Touch.
B Nourished® - Hotels features multiple choices for guests to enjoy a delicious variety of food and beverage offerings including a signature restaurant, all-day dining venues for for breakfast, lunch, dinner, wine & cheese or light snack, patio pool bars (where applicable), lobby lounge and In-Room dining.
B Active® - Being active and your good health is important to B. Each of our hotels offers a fitness center where guests can exercise and re-energize.
B Indulged® - Don't miss this sensational experience! Come and indulge yourself in our pampering spa or intimate spa suite. B Indulged® offers a variety of personalized treatments for individuals and couples.
B Adventurous - Program and recommendations encouraging guests to explore the destination with exciting excursions, dining, and sight-seeing adventures.
B Humane- A unique brand element of an in-room signature gift to welcome newly arriving hotel guests. Most often a large, stuffed animal native to the destination or affiliated with an animal assistance organization needing support. Proceeds benefit a local conservation organization.
B Sensitive - We care greatly about our environment and community. Our company and our hotels encourage and support green initiatives and sustainable alternatives in all aspects of our day-to-day operations.