B Hotels & Resorts® was established to provide a fresh, innovative and unpretentious full-service brand alternative that ignites a genuine emotional connection with business and leisure travelers.
The broad target demographic (30 to 70 years) speaks to the brand's desire to attract and attain guest loyalty from individuals that are experience driven, sophisticated, educated, achieved, and make an informed buying decision.
The brand works from an Open Source platform where there is constant dialogue between the brand and the guest, both external (travelers) and internal (associates). This allows the brand to continue to create and implement brand programs designed to further enhance the traveling guest and the associate experience.
The brand is founded on three (3) core elements referred to as the DNA of the B brand:
• D = Destination
• N = N' Vogue Design and Detail
• A = Approachability
The B Brand is further defined by signature elements that clearly differentiate and identify it from upper-upscale competitive brands.
• B Ambiance
• B Social
• B In Touch
• B Nourished®
• B Active®
• B Indulged®
• B Adventurous
• B Sensitive
• B Humane
The brand has three hotel categories for development and ownership groups including Hotel, Resort, and Boutique. The brand will designate the appropriate category for each hotels.
For more information and to explore the benefits of associating your hotel with the B Brand, please contact us at: firstname.lastname@example.org.