That was true at least on Monday, when Weston-based B Hotels & Resorts announced plans to open a third B resort in Florida and its first b2 hotel in downtown Miami.
The company entered the market in January 2011 with B Ocean Fort Lauderdale, a fully renovated beachfront property that was once a Holiday Inn.
Later that year, plans for a B South Beach â€” at the site of the 251-room Continental Oceanfront South Beach Hotel at 1825 Collins Ave. â€” were announced. That hotel is scheduled to launch under the new name in the first quarter of 2013. The B vibe is clean and chic with a focus on the guest experience, including curated music, lighting and signature scents â€” and free Wi-Fi.