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B Hotels & Resorts®  continues to make headlines with special announcements and offerings, new programs, overnight getaway packages and one-of-a-kind exclusive guests-only events. To learn more, simply view an article below and you'll know why you'll often find B In The News!

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Staff Movement


Eduardo Fernandez has been named General Manager at B Ocean Fort Lauderdale in Fort Lauderdale - FL, United States.

Fernandez brings nearly three decades of hotel and resort management experience to his new role. Prior to joining B Ocean Fort Lauderdale, Fernandez held various positions with Starwood Hotels & Resorts Worldwide in which he managed new builds within the St. Regis, Luxury Collection, Westin, Sheraton and W portfolios. As the past senior director of operations for Starwood, Fernandez served as the primary contact between ownership groups, brand teams and development groups. As general manager of the Atlanta Perimeter Hotel & Suites (previously the W Atlanta Perimeter,) Fernandez managed all financial and operational responsibilities and facilitated developmental opportunities with the real estate group for Starwood.

Prior to that position, he served as the pre-opening general manager for the W Retreat & Spa on Vieques Island in Puerto Rico. Fernandez has received several accolades throughout his career including the Delaware Hotel & Lodging Association’s Hotelier of the Year (2001) and the ITT Sheraton President’s Award (1991). Fernandez holds a Hotel Management Degree from the Institut de Tourisme et d’Hotellerie du Quebec and a Bachelor of Professional Studies in Management from Barry University in Miami. He is fluent in English, French and Spanish.


Hospitality NetB Hotels & Resorts
1825 Main Street, Suite 229
USA - Weston, FL 33326
Tollfree: 888.66BHOTELS
Phone: 954.389.1919

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