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Lodging Companies Focus on Military Mojo- Hotel Companies Love the Military. Here's Why You Should TooShare
The American Independence Day holiday may be over, but celebrating freedoms is an all year affair. Maybe not so much in North Korea, but here in the United States we are all about a great celebration. Of course the lodging business is no different and hoteliers are consistently looking at the military as a key group to both lure as guests and honor as citizens.
It doesn’t have to be Memorial Day or Veterans Day to think about those that risk everything to keep our way of life intact. So we thought there was no better way to celebrate 237 years since the first ever American military action radically altered the global landscape with the reinvention of what we call democracy than sharing some insight into what some hotel companies are doing to give back.
Even nascent brands are getting into giving. B Hotels & Resorts recently launched the B Saluted! Program. Military personnel and employees get up to a 25 percent savings on the best available rate, as well as a complimentary upgrade when available when traveling for leisure at any B or b2 hotel. We think this will be especially beneficial for families looking to stay at the Walt Disney World Resort in Florida come winter when B Hotels opens a hotel right on the resort’s property.
“These men and women serve our country every day, and now it’s our chance to B of service to them as they unwind, relax and reconnect with their family and friends,” said Ayelet Weinstein, CEO and President of B Hotels & Resorts. “We want to honor them with special offerings and personalized experiences to show our appreciation.”